We have had a couple of talks with Patrick and they have given me a very interesting insight into the comercial side of what we do.
His first talk listend the twenty pages on the CR website that had received the most hits/views. As he was going through this list I was astonished at the diversity of projects that people had been viewing over the past year. What first struck me was that not all of the work, in fact very little, was comercial.
This work by Italian studio Carnovsky was perhaps surprisingly the most viewed page on there website. This work by no means of a comercial nature and yet it has captured the imagination of so many people over the last year.
This also appeared in the list and perhaps sits at completely the other end of the spectrum. These are limited edition can produced by coke for the summer season, design by Turner Duckworth.
The vast variety of work on show told me that am work, no matter how ground breaking, how conceptually strong, how aesthetically pleasing, can gain interest from anyone. This has changed my approach to how I view briefs when they are given and even the year as a whole. Previously I have felt that each brief needs to have an earth shattering, life changing idea behind it. This then brought a lot of pressure and as the briefs mounted up, that pressure grew and grew. Now though, I have realised that any work I produce, with a few conceptually strong ideas needing to be present, can be simple and entertaining.
What I found most interesting from Patricks next talk was the places that he visited in liverpool. Naturally a worry when you are doing a course like Graphic Design, or even any course in this climate, is getting a job afterwards. Yet here was an example of people that only a few years before were in the same position as me, and they were making work for themselves, creating jobs for themselves. This was very inspiring.
The Wilson Home Creative Space
Casmia Nightclub
Another thing he talked about was a project in Blackpool. Called the 'Comedy Carpet', it was a huge granite floor made along the see front and it consisted of hundreds of quotes from comedians that had performed there over years.
This work was created by Why Not Associates for a huge budget. I had followed there work for a while but this work lead me to look at there site and I loved how there work had gradually grown in not only size but ambition as well.
http://www.whynotassociates.com/
His most recent talk compromised of his analysis of a document called 'Think of me as Evil'. This publication was about the fair approach to ethics in advertising and was produced by the WWF thinktank and Roy Sutherland.
It tackled three main issues.
1. Advertising merely redistributes consumption.
2. " " mirrors cultural values.
3. " is about the promotion of choice.
He went to say that he thought that the publication failed to come down on either side of the fence on the first and third issues. However on the second issue it makes a clear argument for not mirroring cultural values but creating them through influence of the young.
Six points were made, by which we should all consider.
1. Always be made explicitly aware of advertising.
2. Create pubic space free of ads.
3. Extend provision to opt out of ads.4. Alternative methods of subsidising media.
4. Extend provision to opt out of ads.
5. Greater restrictions on advertising to children.
6. That people are made moe aware of advertisings implicit impact.
No comments:
Post a Comment